WOOP (WOmen of OPinion) turns online engagement of women into High ROI output for Brands and funds for Children Education and Nutrition.
* A Do Good Action is one distinct unit of help like 1 school day or 1 school book or 1 school lunch.
* A Do Good Action is one distinct unit of help like 1 school day or 1 school book or 1 school lunch.
Our unique platform combines intrinsic and extrinsic motivations to get consumers to spend 5+ minutes per log in
engaging with your brand.
100% increase in Purchase intent
200% increase in online conversations
300% increase in positive reviews
50% lower cost per profiled lead
400% increase in user videos and stories
100% faster insights and survey data
WOOP has helped blue chip Consumer goods companies get higher ROI on their digital marketing spend. Over 100+ campaigns have been executed for 30+ companies across 6 countries
With WOOP, we were able to move from superficial impressions to a much deeper engagement with our consumers. It has helped us nurture a deep relationship with our women consumers that extends across different stages of the funnel from acquisition all the way to advocacy. What makes WOOP very unique, compared to any other option in the market today, is this versatility combined with cost effectiveness
“ WOOP offers a unique combination of rational and emotional motivations to consumers. This has helped us not only engage deeper but also sustain the engagement with our target consumer over a period of time. This deep engagement has generated multiple benefits - high quality peer advocacy, brand preference, content and also insights. ”
Watch Video
“The interactive engagement on WOOP through missions was a very innovative way to educate women about feminine hygiene and our associated product. Infact any topic or issue which requires deeper engagement can benefit from the WOOP model. Deeper Engagement after all is a precursor to purchase. The social impact part of WOOP truly makes this engagement model a win-win for everyone.”
"The Pampers campaign on WOOP was very successful. More than 50% of the moms talked about Pampers on their own Facebook timeline. This is more credible than paid brand advertising. We also got 300+ reviews in a short period of time and most impressive was 500+ videos from moms and their babies using the Brand Jingle. The school lunches created by our campaign also earned the brand goodwill."
At WOOP, we believe that doing good & helping those in need is the only way to make the world a happy place. Thus as marketers, we are making Marketing not just a force for driving consumption, but also a force for doing good. However, we recognize that while most human beings want to do good and help those in need, inertia to donate and skepticism about the impact of our donation holds us back. WOOP is breaking these barriers to doing good
WOOP's innovation is in delivering a Triple win : Brands get Engagement, Women get rewards & fulfilment and needy children get education and nutrition
WOOP has already funded 650,000 Do Good actions, within Sustainable development Goal 2- Zero Hunger and Goal 4- Quality Education
WOOP plans to build a global community of 20 million women, and fund 15 million “Do Good” actions for education and nutrition of under-privileged Children
Within social impact, WOOP has innovated in three areas:
Russia
13,300
Indonesia
4,000
Philippines
40,000
INDIA
420,000
WOOP members across all countries enjoy the holistic value WOOP delivers to them - useful information, chance to win rewards and also a sense of fulfilment derived from helping the underprivileged children just by engaging online. Across all markets WOOPers rate us 5/5 in their reviews.
WOOP is a great platform. We not only gain knowledge about good products but also win rewards, making it a win-win situation :). The best part of it is that we can help girls get education by simply giving a little amount of time every day from our busy schedule doing missions and be a part of such a great social cause! It gives a feeling of satisfaction in the end.
Thank you Woop! Thanks to the mission and programs, I put a new section “one review-one product” on my YouTube channel. Writing reviews, photo and videos have become an important part of my life and I am very happy about it! . And of course one of the most pleasant bonuses (apart from prizes) is creating school hours for children from low-income families
Highly recommended and personally glad that WOOP exist! This team is a gift! ❤️ They unite women from around the globe virtually to do fun missions that benefit both sides. They give opportunities to the less fortunate children and reward women who do their best to complete missions and invite friends. Literally spreading love. ?? Joined some of their missions and I say that it was worth it
WOOP is a great platform. We not only gain knowledge about good products but also win rewards, making it a win-win situation :). The best part of it is that we can help girls get education by simply giving a little amount of time every day from our busy schedule doing missions and be a part of such a great social cause! It gives a feeling of satisfaction in the end.
Thank you Woop! Thanks to the mission and programs, I put a new section “one review-one product” on my YouTube channel. Writing reviews, photo and videos have become an important part of my life and I am very happy about it! . And of course one of the most pleasant bonuses (apart from prizes) is creating school hours for children from low-income families
Highly recommended and personally glad that WOOP exist! This team is a gift! ❤️ They unite women from around the globe virtually to do fun missions that benefit both sides. They give opportunities to the less fortunate children and reward women who do their best to complete missions and invite friends. Literally spreading love. ?? Joined some of their missions and I say that it was worth it
WOOP is a great platform. We not only gain knowledge about good products but also win rewards, making it a win-win situation :). The best part of it is that we can help girls get education by simply giving a little amount of time every day from our busy schedule doing missions and be a part of such a great social cause! It gives a feeling of satisfaction in the end.
Thank you Woop! Thanks to the mission and programs, I put a new section “one review-one product” on my YouTube channel. Writing reviews, photo and videos have become an important part of my life and I am very happy about it! . And of course one of the most pleasant bonuses (apart from prizes) is creating school hours for children from low-income families
Highly recommended and personally glad that WOOP exist! This team is a gift! ❤️ They unite women from around the globe virtually to do fun missions that benefit both sides. They give opportunities to the less fortunate children and reward women who do their best to complete missions and invite friends. Literally spreading love. ?? Joined some of their missions and I say that it was worth it
WOOP is a great platform. We not only gain knowledge about good products but also win rewards, making it a win-win situation :). The best part of it is that we can help girls get education by simply giving a little amount of time every day from our busy schedule doing missions and be a part of such a great social cause! It gives a feeling of satisfaction in the end.
Thank you Woop! Thanks to the mission and programs, I put a new section “one review-one product” on my YouTube channel. Writing reviews, photo and videos have become an important part of my life and I am very happy about it! . And of course one of the most pleasant bonuses (apart from prizes) is creating school hours for children from low-income families
Highly recommended and personally glad that WOOP exist! This team is a gift! ❤️ They unite women from around the globe virtually to do fun missions that benefit both sides. They give opportunities to the less fortunate children and reward women who do their best to complete missions and invite friends. Literally spreading love. ?? Joined some of their missions and I say that it was worth it
WOOP is led by a team of experienced marketers, who also believe in giving back to society. We are making the world a better place one brand engagement action at a time
CEO and Co-founder
Head of India and Co-Founder
Head of Europe
Head of Russia
Head of Indonesia
Head of Middle East
Brand Ambassador, Philippines
Head of Content
Technology Advisor
CEO and Co-founder
Head of India and Co-Founder
Head of Europe
Head of Russia
Head of Indonesia
Head of Middle East
Brand Ambassador, Philippines
Head of Content
Technology Advisor
WOOP generates 1 million brand advocacy actions in its first year
Opinion: Is your influencer marketing all-hype and no-help?
WOOP takes on marketing for impact with a cause – education of the girl child
Philips Avent and WOOP create India’s largest community of pregnant and new mothers
Influencer Marketing 3.0: Beyond Reach And Towards Trust
The Community Manager is the New Brand Manager
WOOP is grounded in solid foundations. Our parent company Advocaci has implemented digital engagement campaigns in 22+ countries in 16 languages, since 2011.
Click on the links below to visit the consumer facing WOOP sites in different countries
