Making Marketing to Women,
a force for Good

WOOP (WOmen of OPinion) turns online engagement of women into High ROI output for Brands and funds for Children Education and Nutrition.

It is the first Triple Win platform in the world.

2,100,000

Women Signed Up

6,235,953

Engagement Actions

650,000

Do Good Actions Funded*

* A Do Good Action is one distinct unit of help like 1 school day or 1 school book or 1 school lunch.

woop - Scroll

2,100,000

Women Signed Up

6,235,953

Engagement Actions

650,000

Do Good Actions Funded*

* A Do Good Action is one distinct unit of help like 1 school day or 1 school book or 1 school lunch.

Our Philosophy and Vision

At WOOP, we believe that doing good & helping those in need is the only way to make the world a happy place. Thus as marketers, we are making Marketing not just a force for driving consumption, but also a force for doing good. However, we recognize that while most human beings want to do good and help those in need, inertia to donate and skepticism about the impact of our donation holds us back. WOOP is breaking these barriers to doing good

Innovation

Innovation

WOOP's innovation is in delivering a Triple win : Brands get Engagement, Women get rewards & fulfilment and needy children get education and nutrition

Impact

Impact

WOOP has already funded 650,000 Do Good actions, within Sustainable development Goal 2- Zero Hunger and Goal 4- Quality Education

Vision

Vision

WOOP plans to build a global community of 20 million women, and fund 15 million “Do Good” actions for education and nutrition of under-privileged Children

WOOP engagement boosts your Marketing ROI

Our unique platform combines intrinsic and extrinsic motivations to get consumers to spend 5+ minutes per log in
engaging with your brand.

Trusted by leading companies

WOOP has helped blue chip Consumer goods companies get higher ROI on their digital marketing spend. Over 100+ campaigns have been executed for 30+ companies across 6 countries

Hear from our clients

Pooja Baid

Director – Marketing, Health & Wellness, Philips Avent India
Pooja Baid - Sponsor Pooja Baid - Country

“ WOOP offers a unique combination of rational and emotional motivations to consumers. This has helped us not only engage deeper but also sustain the engagement with our target consumer over a period of time. This deep engagement has generated multiple benefits - high quality peer advocacy, brand preference, content and also insights. ”

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Jill Mills

Marketing Manager, Mundipharma UK
Jill Mills - Sponsor Jill Mills - Country

“The interactive engagement on WOOP through missions was a very innovative way to educate women about feminine hygiene and our associated product. Infact any topic or issue which requires deeper engagement can benefit from the WOOP model. Deeper Engagement after all is a precursor to purchase. The social impact part of WOOP truly makes this engagement model a win-win for everyone.”

Lester Estrada

Marketing Director, P&G Philippines
Lester Estrada - Sponsor Lester Estrada - Country

"The Pampers campaign on WOOP was very successful. More than 50% of the moms talked about Pampers on their own Facebook timeline. This is more credible than paid brand advertising. We also got 300+ reviews in a short period of time and most impressive was 500+ videos from moms and their babies using the Brand Jingle. The school lunches created by our campaign also earned the brand goodwill."

WOOP delivers Social Impact with Innovation

Within social impact, WOOP has innovated in three areas:

  • Turning digital engagement time into funding for charities
  • Making the impact of time donation tangible by converting WOOP points into Do Good Actions
  • By making the stories of children helped visible to WOOP members

Our goal is to fund 15 million Do Good Actions

650,000 out of 15 million achieved
Russia

6,000


Class Hours

Indonesia

4,000


School Books

Philippines

40,000


School Lunches

INDIA

420,000


School Days

Hear why consumers love WOOP

WOOP members across all countries enjoy the holistic value WOOP delivers to them - useful information, chance to win rewards and also a sense of fulfilment derived from helping the underprivileged children just by engaging online. Across all markets WOOPers rate us 5/5 in their reviews.

WOOP is a great platform. We not only gain knowledge about good products but also win rewards, making it a win-win situation :). The best part of it is that we can help girls get education by simply giving a little amount of time every day from our busy schedule doing missions and be a part of such a great social cause! It gives a feeling of satisfaction in the end.

Thank you Woop! Thanks to the mission and programs, I put a new section “one review-one product” on my YouTube channel. Writing reviews, photo and videos have become an important part of my life and I am very happy about it! . And of course one of the most pleasant bonuses (apart from prizes) is creating school hours for children from low-income families

Highly recommended and personally glad that WOOP exist! This team is a gift! ❤️ They unite women from around the globe virtually to do fun missions that benefit both sides. They give opportunities to the less fortunate children and reward women who do their best to complete missions and invite friends. Literally spreading love. ?? Joined some of their missions and I say that it was worth it

WOOP is a great platform. We not only gain knowledge about good products but also win rewards, making it a win-win situation :). The best part of it is that we can help girls get education by simply giving a little amount of time every day from our busy schedule doing missions and be a part of such a great social cause! It gives a feeling of satisfaction in the end.

Thank you Woop! Thanks to the mission and programs, I put a new section “one review-one product” on my YouTube channel. Writing reviews, photo and videos have become an important part of my life and I am very happy about it! . And of course one of the most pleasant bonuses (apart from prizes) is creating school hours for children from low-income families

Highly recommended and personally glad that WOOP exist! This team is a gift! ❤️ They unite women from around the globe virtually to do fun missions that benefit both sides. They give opportunities to the less fortunate children and reward women who do their best to complete missions and invite friends. Literally spreading love. ?? Joined some of their missions and I say that it was worth it

WOOP is a great platform. We not only gain knowledge about good products but also win rewards, making it a win-win situation :). The best part of it is that we can help girls get education by simply giving a little amount of time every day from our busy schedule doing missions and be a part of such a great social cause! It gives a feeling of satisfaction in the end.

Thank you Woop! Thanks to the mission and programs, I put a new section “one review-one product” on my YouTube channel. Writing reviews, photo and videos have become an important part of my life and I am very happy about it! . And of course one of the most pleasant bonuses (apart from prizes) is creating school hours for children from low-income families

Highly recommended and personally glad that WOOP exist! This team is a gift! ❤️ They unite women from around the globe virtually to do fun missions that benefit both sides. They give opportunities to the less fortunate children and reward women who do their best to complete missions and invite friends. Literally spreading love. ?? Joined some of their missions and I say that it was worth it

WOOP is a great platform. We not only gain knowledge about good products but also win rewards, making it a win-win situation :). The best part of it is that we can help girls get education by simply giving a little amount of time every day from our busy schedule doing missions and be a part of such a great social cause! It gives a feeling of satisfaction in the end.

Thank you Woop! Thanks to the mission and programs, I put a new section “one review-one product” on my YouTube channel. Writing reviews, photo and videos have become an important part of my life and I am very happy about it! . And of course one of the most pleasant bonuses (apart from prizes) is creating school hours for children from low-income families

Highly recommended and personally glad that WOOP exist! This team is a gift! ❤️ They unite women from around the globe virtually to do fun missions that benefit both sides. They give opportunities to the less fortunate children and reward women who do their best to complete missions and invite friends. Literally spreading love. ?? Joined some of their missions and I say that it was worth it

Prithvi Khade
Prithvi Khade
Pune, India
Tatyana Besonova
Tatyana Besonova
Moscow, Russia
Anna Perena
Anna Perena
Quezon City, Philippines
Prithvi Khade
Prithvi Khade
Pune, India
Tatyana Besonova
Tatyana Besonova
Moscow, Russia
Anna Perena
Anna Perena
Quezon City, Philippines

The Team behind WOOP

WOOP is led by a team of experienced marketers, who also believe in giving back to society. We are making the world a better place one brand engagement action at a time

  • Asit Gupta
    Asit Gupta

    CEO and Co-founder

  • Rashi Mittal Nair
    Rashi Mittal Nair

    Head of India and Co-Founder

  • Bert Van Den Berg
    Bert Van Den Berg

    Head of Europe

  • Andrei Ivanov
    Andrei Ivanov

    Head of Russia

  • Nanisha Effendy
    Nanisha Effendy

    Head of Indonesia

  • Amitabh Bose
    Amitabh Bose

    Head of Middle East

  • Miriam Quiambao
    Miriam Quiambao

    Brand Ambassador, Philippines

  • Jun Ann Sia
    Jun Ann Sia

    Head of Content

  • Shreeniwas V Iyer
    Shreeniwas V Iyer

    Technology Advisor

  • Asit Gupta
    Asit Gupta

    CEO and Co-founder

  • Rashi Mittal Nair
    Rashi Mittal Nair

    Head of India and Co-Founder

  • Bert Van Den Berg
    Bert Van Den Berg

    Head of Europe

  • Andrei Ivanov
    Andrei Ivanov

    Head of Russia

  • Nanisha Effendy
    Nanisha Effendy

    Head of Indonesia

  • Amitabh Bose
    Amitabh Bose

    Head of Middle East

  • Miriam Quiambao
    Miriam Quiambao

    Brand Ambassador, Philippines

  • Jun Ann Sia
    Jun Ann Sia

    Head of Content

  • Shreeniwas V Iyer
    Shreeniwas V Iyer

    Technology Advisor

Tried and tested since 2011

WOOP is grounded in solid foundations. Our parent company Advocaci has implemented digital engagement campaigns in 22+ countries in 16 languages, since 2011.

WOOP Global Sites

Click on the links below to visit the consumer facing WOOP sites in different countries

  • India
    India  Global site Link - Icon
  • Indonesia
    Indonesia  Global site Link - Icon
  • Philippines
    Philippines  Global site Link - Icon
  • Russia
    Russia  Global site Link - Icon
  • Arabia
    Arabia  Global site Link - Icon
  • UK
    UK  Global site Link - Icon
 

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