How we create Advocates

WOOP is grounded in psychology, and uses a unique combination of intrinsic and extrinsic motivations, to get your consumers to actively advocate you, and build Trust.

See the video below on how WOOP triggers Advocacy by making it fun as well as fulfilling.

Advocates help Brands grow

Users turned into Advocates through Interactive and rewarding engagement on WOOP, deliver multiple benefits for your brand – with speed as well as efficiency.

  • User Generated
  • Online
  • Word of
  • Friend
  • Rich
  • Crisis

Advocates help Educate Girls

Just by engaging with brands they like, women on WOOP create funds to support young girl education.

Doing good was never so easy.

500 WOOP points help sponsor 1 day of school through Nanhi Kali, India’s leading NGO for Girl Child education.


50,000+ school days

created till date

Click here for stories of

Girls supported by WOOP points

Clients that trust us

Here are a few clients that decided to try out the power of authentic word of mouth from real consumer advocates, at scale.

A few success stories

Nothing speaks louder than results. So here they are…

Client Testimonials

Hear from Clients who are using WOOP for Authentic Advocacy

Arvind R P
VP Marketing, Kaya Marico Enterprises

"Word of mouth is by far the most powerful driver of new customers for Kaya. WOOP provides us a structured and scalable model to motivate our customers to recommend friends and write online reviews of their experience. We have seen a very significant increase in online reviews after the WOOP engagement. Another advantage of this model is the direct link between consumers doing actions and helping Girl child Education.This transparent social cause linkage elevates the engagement on WOOP beyond transactional rewards and builds positive associations with our brand"

Priya Rege Jaggi
Category Director, Cipla Health

"Advocacy of people you trust, like friends, is extremely important in today's social age but very difficult to trigger and measure. WOOP not only helps us identify our true advocates but also makes the entire process scalable and measurable for us, and also seamless for the consumers. Through the engagement on WOOP, we have been able to get significant amount of social conversations for our brand in a short period of time. The social cause linked with WOOP is also a unique aspect and gives our customers a more meaningful purpose to engage with our brand"

Reethika Nair
Senior Manager Digital Marketing, Kimberly - Clark

"We used WOOP to help us identify our brand advocates and engage with them to drive peer to peer recommendation. We started with a small pilot and have been happy with the results delivered. We were also glad on the over-delivery in brand engagement metrics. We look forward to exploring avenues to scale up our partnership."

Consumer Testimonials

Hear from our members why they like engaging with brands on WOOP.

In the news

We must be doing something right!

The Team behind WOOP

Just a few of us. But oh boy, the uproar we're capable of!

  • Rashi Mittal Nair
  • Urvi Chandak
  • Nisha Acharya
  • Shwetali Bhandare
  • Priyanka Raveendran
  • Martina Leo