WOOP (WOmen of OPinion) turns online engagement of women into High ROI output for Brands and funds for Children Education and Nutrition.
* A Do Good Action is one distinct unit of help like 1 school day or 1 school book or 1 school lunch.
* A Do Good Action is one distinct unit of help like 1 school day or 1 school book or 1 school lunch.
At WOOP, we believe that doing good & helping those in need is the only way to make the world a happy place. Thus as marketers, we are making Marketing not just a force for driving consumption, but also a force for doing good. However, we recognize that while most human beings want to do good and help those in need, inertia to donate and skepticism about the impact of our donation holds us back. WOOP is breaking these barriers to doing good
WOOP's innovation is in delivering a Triple win : Brands get Engagement, Women get rewards & fulfilment and needy children get education and nutrition
WOOP has already funded 650,000 Do Good actions, within Sustainable development Goal 2- Zero Hunger and Goal 4- Quality Education
WOOP plans to build a global community of 20 million women, and fund 15 million “Do Good” actions for education and nutrition of under-privileged Children
Our unique platform combines intrinsic and extrinsic motivations to get consumers to spend 5+ minutes per log in
engaging with your brand.
100% increase in Purchase intent
200% increase in online conversations
300% increase in positive reviews
50% lower cost per profiled lead
400% increase in user videos and stories
100% faster insights and survey data
WOOP has helped blue chip Consumer goods companies get higher ROI on their digital marketing spend. Over 100+ campaigns have been executed for 30+ companies across 6 countries
With WOOP, we were able to move from superficial impressions to a much deeper engagement with our consumers. It has helped us nurture a deep relationship with our women consumers that extends across different stages of the funnel from acquisition all the way to advocacy. What makes WOOP very unique, compared to any other option in the market today, is this versatility combined with cost effectiveness
“ WOOP offers a unique combination of rational and emotional motivations to consumers. This has helped us not only engage deeper but also sustain the engagement with our target consumer over a period of time. This deep engagement has generated multiple benefits - high quality peer advocacy, brand preference, content and also insights. ”
“The interactive engagement on WOOP through missions was a very innovative way to educate women about feminine hygiene and our associated product. Infact any topic or issue which requires deeper engagement can benefit from the WOOP model. Deeper Engagement after all is a precursor to purchase. The social impact part of WOOP truly makes this engagement model a win-win for everyone.”
"The Pampers campaign on WOOP was very successful. More than 50% of the moms talked about Pampers on their own Facebook timeline. This is more credible than paid brand advertising. We also got 300+ reviews in a short period of time and most impressive was 500+ videos from moms and their babies using the Brand Jingle. The school lunches created by our campaign also earned the brand goodwill."