Privacy Policy

1. Introduction

This Privacy Policy explains how ADVOCACY WOM PTE LTD and its subsidiaries, including ENGAUGE INDIA PVT LTD (“we”, “our”, “us”), collect, use, disclose, and protect personal data when you use www.woop.world and all company-owned assets (“Website”).

This policy is designed in accordance with applicable data protection laws, including the Personal Data Protection Act (PDPA), the General Data Protection Regulation (GDPR), and other applicable privacy regulations. We act as a Data Controller for member data and, in certain engagements, as a Data Processor on behalf of our brand partners.

2. Collection of Personal Data

We collect personal data you provide directly to us and data collected automatically through your use of the Website.

Automatically Collected Data
This may include IP address, device and browser information, cookies, pixels, usage data, engagement metrics, and advertising identifiers that are hashed or pseudonymized.

3. Nature of Personal Data

Personal Data may include name, age, gender, contact details, demographic information, interests, behaviors, content submissions, and survey responses.

Where data is used for advertising, marketing, or analytics purposes, it is processed in aggregated, anonymized, or hashed form and is not shared in identifiable format.

4. Purpose of Collecting Data

We collect and process Personal Data for the following purposes:

To deliver word-of-mouth marketing services and insights
To manage membership, rewards, and communications
To conduct surveys and research
To create anonymized and aggregated audience segments
To support advertising, marketing, campaign measurement, and analytics
To deliver relevant advertisements across websites, applications, and platforms
To comply with legal and regulatory obligations

5. Advertising and Data Use Consent

By registering and using our services, you agree that your information may be collected, processed, and used to create anonymized and aggregated audience segments for advertising, marketing, analytics, and measurement purposes.

Personal data is not sold or shared in identifiable form and is disclosed only in encrypted, hashed, or de-identified form with trusted advertising and measurement partners. These partners may use such audience segments to deliver relevant advertisements across websites, applications, and platforms.

6. Multi-Channel Marketing including Whatsapp, Re-Marketing & Retargeting

We may use your Personal Data,
including contact information and online identifiers, to communicate with you and to deliver marketing, advertising, and promotional messages across multiple channels, subject to your consent and applicable data protection laws.

These communications may include, but are not limited to:

Messaging platforms, including WhatsApp, WhatsApp Business, Messenger, and similar messaging services;
Email communications, including newsletters, promotions, updates, and campaign-related messages;
Social media and digital advertising platforms, including Facebook, Instagram, TikTok, Google, YouTube, and similar platforms;
Programmatic and digital advertising platforms, including demand-side platforms (DSPs) such as The Trade Desk and other advertising and measurement partners;
Websites, mobile applications, and digital properties operated by us or third parties.

7. Disclosure of Personal Data

This Personal Data provided to ADVOCACY WOM PTE LTD and its subsidiaries is stored in a manner appropriate to the nature of the data and is used to fulfil your requests. By using our services, you consent and authorize us to disclose your Personal Data in the following circumstances:

- - to any person or entity where we are compelled or required to do so under applicable law, regulation, or legal process;
  - to our business partners, affiliates, advertising technology partners, demand-side platforms, analytics and measurement providers that provide related services or products in connection with our business;
  - to brands that are interested in engaging with you on the platform, including for marketing, research, advertising, and campaign measurement purposes;
  - to statutory authorities, government agencies, and industry regulators;
  - to our consultants, accountants, auditors, lawyers, and other professional advisers; our subcontractors, third-party service providers, and service providers for purposes of establishing, maintaining, and operating our platforms and databases where we have a legitimate business interest;
  - to other members of the Website/ digital assets when you have completed missions, including the publication of your name, responses, photographs, or other content for campaign, update, or polling purposes.

Where Personal Data is disclosed for advertising, marketing, or analytics purposes, such data is shared only in aggregated, anonymized, encrypted, hashed, or otherwise de-identified form and not in a directly identifiable manner, in accordance with applicable data protection laws.

8. Cooking and Tracking Technologies

We may use cookies, pixels, SDKs, conversion APIs and similar technologies provided by third-party platforms (such as Meta, Google, TikTok, and other advertising partners) to operate the Website, analyze usage, enable re-marketing and support advertising activities. You may manage cookie preferences through browser settings or opt-out tools where available.

9. Data Retention

Personal Data is retained only as long as necessary for the purposes outlined or as required by law. Data used for advertising is retained in anonymized or aggregated form where feasible.

10. Cross Border Data Transfers

Your data may be processed or stored outside your country of residence. We implement appropriate safeguards to ensure lawful and secure transfers.

11. Data Security

We implement appropriate technical and organizational measures aligned with ISO 27001 principles to protect Personal Data against unauthorized access, loss, or misuse.

12. Your Rights

You have the right to access, correct, delete, restrict processing, object to advertising use, and withdraw consent at any time.

Contact & DPO

Email: woopsupport@woopworld.in
Data Protection Officer:
Name: Divik Shah
Email: dpo.divik@woop.world